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http://thomassaboukonlinestore2013.co.uk/ JENA.THEO have won Style Fringe at Covent Garden; the platform to discover, nurture and help the most well liked rising model talent in the uk.‘I am feeling stunned and elated and privileged as all of the designers on this year’s platform so deserved to get," said Jenny Holmes, who is one half of the winning style and design duo along with Dimitris Theocharidis, "Having the aid of everybody at Trend Fringe at Covent Backyard means we can make our dreams happen.’ Dimitris Theocharidis added, ‘I feel amazing, it has been a great platform, the mentoring and aid was incredible. We feel really secure having the Manner Fringe at Covent Backyard aid to help us make our next collection."<br /> <br />Chaired by Donatella Versace, the 2009 Trend Fringe at Covent Garden judging panel included Anne Pitcher (Buying Director at Selfridges), Antoni Burakowski (Designer, Antoni and Alison), Joshua Schulman (CEO of Jimmy Choo), Natalie Massenet (Chairman and Founder of Net-a-porter), Paula Reed (Trend Director of Grazia) and Professor Roy Peach (Dean of MA Vogue at London College of Vogue).<br /> <br />JENA.THEO were presented with a trophy designed by young, London based jewellery designer Jessica McCormack. They are also awarded in excess of £100,000 worth of assistance from the Fashion Fringe at Covent Backyard development fund for their business and a slot at London Style Week in February and September 2010. Their collection will be exhibited in Rendez-Vous Paris at Jeu de Paume from 2nd – 5th October. Comment on this ArticleThis year’s four finalists were selected by the high profile judging panel in May and showcased their collections today at The Flower Cellars Covent Backyard, as part of London Style Week’s official schedule. Their stories were told to the guests in short films shown on DELL laptops before their catwalks presentations.<br /> <br />Colin McDowell, Founder and Creative Director of Manner Fringe at Covent Backyard said after the show, ‘As always with judging process there was a lively discussion amongst our team of experts lead by Donatella Versace. All of the judges were in agreement on who should get, but there was great help for the other three finalists. I am feeling very confident for JENA.THEO, and a lot of is because of our home inside of the creative hub of Covent Backyard, London.’<br /> <br />Over the past three months the designers have undergone an intensive mentoring programme from industry experts in all subjects surrounding the industry and business, from PR to Marketing, logistics to sales, brand identity to individuality, and from law to finance. They were invited by Honorary Chair, Donatella Versace, to sit front row at the Versace SS10 menswear show in June, the Camera Nazionale Della Moda Italiana party and a tour of the Versace Atelier. This kind of experience and training is indispensable for a designer looking to establish their own sustainable business. For July & August the designers were given a budget along with studio space at the London College of Fashion to create their capsule collection.<br /> <br />In order to expand it’s mentoring to all those with plans to set up pattern businesses Trend Fringe at Covent Back garden and new partner Davenport Lyons have created a unique user-friendly booklet ‘The Look and The Law’ to help reduce the hurdles that most young brands face when starting a new business.Boris Johnson, Mayor of London said: “On the 25th anniversary of Vogue Week in London, the city is proud to be at the centre of supporting and sustaining cutting edge fashion talent. Now in its 6th year Vogue Fringe at Covent Backyard has established itself as the major player in discovering, nurturing and sustaining up and coming London based trend designers. It is an important business model that consolidates London as the international centre for vogue creativity and attracts important investment and worldwide attention from key vogue industry players and trendsetters. I am delighted to be able to support this initiative once again.”Fashion Fringe at Covent Backyard is proudly sponsored and supported by Covent Back garden London; American Express; Davenport Lyons; DHL; London Development Agency and Mayor of London; Net-a-porter; L’Oréal Paris, L’Oréal Professionnel, Sunday Times Style and is an IMG Event.Prada's 'corridor' Assortment pandora charms cheap Christian Lacroix is ready to design personal jets.Georgia Jagger's Rimmel Purpose http://pandorabraceletcharmsuk.co.uk/ |
  
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